NEw Ford, General Motors reap millions off brand-related merchandise . All 40,000 bars of Bronco Bricc soap were gone in three days when it went on sale in mid-May for $8 apiece.
One example of licensing and merchandising agreements that produce an estimated $1 billion in retail sales yearly is the Ford Motor Co. and Dr. Squatch brand, which “provides organic and natural handmade soap to men who want to feel like a man and smell like a champion.”
Ford’s head of worldwide merchandising, Marsha Schroeder, told the Detroit Free Press, “It’s just crazy.”
Ford is not alone himself. Sales of goods linked to well-known brands are booming for General Motors and Stellantis as well. Anything from Dodge balls to kid-sized vehicles to ball hats and T-shirts.
Rugged Merrell brand Moab boots from Jeep retail for $169.99 at Dick’s Sporting Goods and Moosejaw. REI and LA Police Gear have additional styles (and pricing) to choose from.
The Ram series Rebel and Tradesmen boots from Wolverine are available at Boot Barn or Country Outfitters for $139.97. (That agreement also resulted in a sizable payment to charitable organizations that support skilled crafts.)
Kim Adams House, director of worldwide licensing and merchandising at Stellantis, reported that a streetwear collaboration with Warren Lotas that included graphics of the Dodge Demon SRT muscle vehicle sold out in 56 minutes.
While the sneakers sold out in just seven minutes. Within ten minutes, all of the t-shirts from the second Dodge Demon collection, “Forged in Flames,” were sold out.
Ford and Forever 21 inked an apparel partnership that featured retro and ’90s garage culture, with windows at the Times Square store featuring these themes.
The women’s apparel collection at Zara celebrated the Mustang brand by offering racing jackets and denim work shirts. Customers responded well to both, according to Schroeder.
The Cold Culture x Ford collection, available at Cold Culture streetwear in Europe, features the brand name splashed all over sweatshirts priced between $97 and $110, tees between $58 and $64, and jackets between $150 and $160.
With seductive language like “You are in control” and “The pulse of acceleration resonating in your veins,” the website teases the upcoming product line. NEw Ford, Merchandise General Motors reap millions off brand-related merchandise “Jeep ball caps”
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