The 23rd annual Premios Juventud awards ceremony made history on September 3, 2026, by leaving the Americas for the first time in its history. The celebration of Latin music and entertainment took place at the Starlite Auditorium in Marbella, Andalucía, Spain, marking a major international expansion for the event.
Shakira, Bad Bunny, and Aitana emerged as the night’s biggest winners, with artists from across the Spanish-speaking world gathering in Europe for a ceremony that featured 50 categories and over 338 nominees.
Quick Facts Table
| Fact | Details |
|---|---|
| Event | Premios Juventud 2026 |
| Edition | 23rd |
| Date | September 3, 2026 |
| Venue | Starlite Marbella |
| Location | Marbella, Andalucía, Spain |
| Categories | 50 |
| Hosts | Alejandra Espinoza, Clarissa Molina, Jesús Vázquez |
| Theme | “Conéctate al Vibe” (“Connect to the Vibe”) |
Premios Juventud 2026 Winners: Full List
Major Winners by Artist
Shakira – 3 Wins
- Artista Premios Juventud Femenina (Female Artist)
- Colaboración OMG – “Dai Dai” (with Burna Boy)
- Mejor Canción Pop – “Bésame” (with Alejandro Sanz)
Bad Bunny – 2 Wins
- Artista Premios Juventud Masculino (Male Artist)
- Mejor Tour – Debí Tirar Más Fotos World Tour
Aitana – 3 Wins
- Mejor Euro-Song – “Superestrella”
- Mejor Álbum Pop – “Cuarto Azul”
- Couple Goals (with Plex)
Alejandro Fernández – 3 Wins
- Mi Track Favorito – “Me está doliendo” (with Carín León)
- Mejor Canción Pop Balada – “Sin despedida” (with Carlos Rivera)
- Mejor Canción Banda Música Mexicana – “El Rey” (with Vicente Fernández)
Prince Royce & Romeo Santos – 3 Wins Each
- Tropical Hit – “Dardos”
- Tropical Mix – “Lokita Por Mí”
- Mejor Álbum Tropical – Better Late Than Never
Karol G – 2 Wins
- Álbum del Año – Tropicoqueta
- Mejor Canción Urbano Rhythmic – “Verano Rosa” (with Feid)
Carín León – 2 Wins
- Mi Track Favorito – “Me está doliendo” (with Alejandro Fernández)
- Mejor Álbum Música Mexicana – Palabra de To’s
Beéle – 2 Wins
- Mejor Canción Pop/Rhythmic – “Yo y Tú” (with Quevedo & Ovy On The Drums)
- Afrobeat Latino del Año – “Enemigos” (with Ozuna & Ovy On The Drums)
Bizarrap – 2 Wins
- Productor del Año
- Mejor Urban Track – “Daddy Yankee: Bzrp Music Sessions, Vol. 0/66” (with Daddy Yankee)
Grupo Frontera – 2 Wins
- Mejor Colaboración Música Mexicana – “Modo difícil” (with Grupo Firme)
- Mejor Fusión Música Mexicana – “No Capea” (with Xavi)
Ovy On The Drums – 2 Wins
- Afrobeat Latino del Año – “Enemigos” (with Ozuna & Beéle)
- Mejor Canción Pop/Rhythmic – “Yo y Tú” (with Quevedo & Beéle)
Santos Bravos – 2 Wins
- Grupo o Dúo Favorito del Año
- La Nueva Generación Masculina
Other Notable Winners
| Category | Winner |
|---|---|
| Mejor Dance Track | “YapaQue” – Farruko, Greeicy & Steve Aoki |
| Girl Power | “Fifty Fifty” – Kenia Os & Lola Indigo |
| La Mezcla Perfecta | “No quiero hablar” – Ángela Aguilar & Marc Anthony |
| Mejor Canción Pop Rock | “Sin ti” – Morat & Jay Wheeler |
| Mejor Tema en Cumbia | “Con otra” – Cazzu |
| Mejor Canción Dembow | “Saca punta” – Arlene MC, Alofoke Music, Jey One & La Mas Doll |
| Podcast del Año | Pinky Promise – Karla Díaz |
| Mejor LOL | Jenny Solares |
| #ModoAvión | Arya vlogs |
| #GettingReadyWith | Valeria Villalobos |
| Creator de España | Lola Lolita |
Agente de Cambio Honorees
The prestigious “Agent of Change” award, recognizing artists for their social, artistic, and cultural impact, was presented to four honorees: Antonio Banderas, La Oreja de Van Gogh, Marc Anthony, and Yandel.
Hosts and Performers
Hosts: Alejandra Espinoza, Clarissa Molina, and Jesús Vázquez led the ceremony.
Performers: The night featured over 20 live performances from an extensive lineup including Ángela Aguilar, Camilo, Christian Nodal, Elvis Crespo, Farruko, Greeicy, La Oreja de Van Gogh, Manuel Carrasco, Marc Anthony, Morat, Quevedo, Wisin, Xavi, Yandel, and many others.
Quevedo made his Premios Juventud debut with a medley of hits including “Columbia,” “Al Golpito,” and “La Graciosa” alongside Elvis Crespo. Greeicy and Farruko opened the ceremony with a performance featuring Juan Magán and Rous.
A Historic Night in Marbella
The move to Marbella represented a major milestone for Premios Juventud. Previously held in Miami, San Juan, and Panama City, the 2026 edition marked the first time in the awards’ 23-year history that the ceremony took place in Europe.
The Starlite Auditorium, an amphitheater carved into the rock with exceptional acoustics, provided a stunning backdrop for the celebration of Latin music and culture. The ceremony was broadcast to over 150 countries through Univision, UNIMÁS, Galavisión, ViX, and Spanish broadcaster TVE.
Frequently Asked Questions
1. What are the Premios Juventud 2026 winners?
Shakira, Bad Bunny, Aitana, Alejandro Fernández, Prince Royce, Romeo Santos, Karol G, Carín León, and many others won awards across 50 categories.
2. Where were Premios Juventud 2026 held?
The ceremony took place at Starlite Marbella in Andalucía, Spain—the first time in the awards’ history that it was held in Europe.
3. When were Premios Juventud 2026?
The 23rd edition was held on Thursday, September 3, 2026.
4. How many categories were there?
There were 50 award categories spanning music, entertainment, digital content, and culture.
5. Who hosted Premios Juventud 2026?
The ceremony was hosted by Alejandra Espinoza, Clarissa Molina, and Jesús Vázquez.
6. Which artists performed at Premios Juventud 2026?
Performers included Marc Anthony, Quevedo, Morat, Camilo, Ana Mena, Yandel, Wisin, Christian Nodal, Ángela Aguilar, Farruko, La Oreja de Van Gogh, Greeicy, Elvis Crespo, and many others.
7. Who received the Agent of Change award?
Antonio Banderas, La Oreja de Van Gogh, Marc Anthony, and Yandel were honored as “Agentes de Cambio.”
8. Where can I watch Premios Juventud 2026?
The ceremony was broadcast live on Univision, UNIMÁS, Galavisión, ViX, TVE, and YouTube. Replays may be available on ViX.