Apple’s September 2026 “Surprise and Shine” event is taking place on Wednesday, September 9, 2026, at 10:30 PM IST for viewers in India. The keynote will be held at the Steve Jobs Theater at Apple Park in Cupertino, California, and marks the first major product launch under Apple’s new CEO, John Ternus.
This year’s event is shaping up to be one of Apple’s most significant in years, with the company widely expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max alongside its first-ever foldable iPhone — a device that could redefine Apple’s product lineup.
Quick Details: Apple Event 2026
| Detail | Information |
|---|---|
| Date | September 9, 2026 |
| India Time | 10:30 PM IST |
| Pacific Time | 10:00 AM PT |
| Eastern Time | 1:00 PM ET |
| Event Name | “Surprise and Shine” |
| Venue | Steve Jobs Theater, Apple Park, Cupertino |
| How to Watch | Apple.com, Apple TV app, YouTube Live |
What Time Is the Apple Event in India?
For Indian viewers, the Apple Event 2026 kicks off at 10:30 PM IST on Wednesday, September 9. The event is being held at 10:00 AM Pacific Time, and with the time difference between India and California standing at 12 hours and 30 minutes, the keynote will begin in the late evening for audiences in India.
| Region | Event Time |
|---|---|
| India | 10:30 PM IST |
| Pacific Time | 10:00 AM PT |
| Eastern Time | 1:00 PM ET |
| United Kingdom | 6:00 PM BST |
| Singapore | 1:00 AM (Sept 10) |
How to Watch the Apple Event 2026 Live
Apple has confirmed multiple official ways to watch the “Surprise and Shine” event live:
Official Streaming Platforms
Apple’s Official Website – Visit the Apple Events page at apple.com in any modern browser to watch the livestream as it happens.
Apple TV App – The event will be available on the Apple TV app, accessible across iPhone, iPad, Mac, Apple TV, and supported smart TVs.
YouTube Live – Apple’s official YouTube channel will stream the keynote, offering the easiest viewing option for Android, Windows, smart TV, and Chromecast users.
Apple Developer App – Developers can access the livestream through Apple’s dedicated developer event page.
Important: You do not need an Apple TV subscription or any other paid service to watch the event — all streams are completely free. If you cannot watch live, Apple also makes the event streams available for replay after the presentation concludes.
What Is the Apple September 2026 Event Called?
Apple has officially branded this year’s event with the tagline “Surprise and Shine.” The name suggests Apple may have some unexpected products in store, with the company’s first foldable iPhone believed to be the “surprise” element of the presentation.
What Is Apple Expected to Announce?
While Apple has only confirmed the date and time of the event, numerous reports and leaks have pointed to a major product lineup. Here’s a breakdown of what is widely expected:
iPhone 18 Pro and iPhone 18 Pro Max
The iPhone 18 Pro and Pro Max are expected to be the flagship announcements of the event. Reports suggest the devices will include:
- New A20 Pro Chip – An upgraded processor designed to handle more demanding AI tasks
- Improved Battery Life – Potentially using a new vapor chamber design to prevent overheating
- Camera Upgrades – A variable-aperture main camera on the Pro Max, offering greater control over light intake
- Design – The Pro models are expected to maintain the familiar 6.3-inch and 6.9-inch display sizes, looking nearly identical to last year’s versions
- New Color – A Burgundy Red option is reportedly in the works
- Under-Display Face ID – Speculation suggests Apple could reduce or eliminate the Dynamic Island cutout
Apple’s First Foldable iPhone
This is perhaps the biggest reason to watch this year’s event. After years of rumors, Apple is widely expected to unveil its first foldable iPhone. Key details reported by analysts include:
- Name – Reports suggest the device could be called iPhone Ultra, iPhone Duo, or iPhone Fold
- Design – A book-style folding design, similar to Samsung’s Galaxy Z Fold series
- Displays – A 5.3-inch to 5.5-inch outer display and a 7.7-inch to 7.8-inch inner screen, both supporting 120Hz refresh rates
- Processor – Expected to feature the A20 Pro chip with 12GB RAM
- Storage – Options ranging from 256GB to 2TB
- Price – Expected to be extremely expensive, with reports suggesting a starting price above $2,000 to $2,500 (potentially 2.6 lakh rupees in India)
- Biometrics – May rely on Touch ID instead of Face ID due to the slim folding design
- Features – Reports indicate support for Apple Pencil
A Shift in the iPhone Launch Cycle
Interestingly, reports suggest Apple may change its traditional iPhone launch schedule. The standard iPhone 18, iPhone 18e, and a second-generation iPhone Air could be pushed to spring 2027, leaving this year’s September event focused largely on premium models.
Apple Watch and AirPods
Beyond the iPhone, Apple is also expected to introduce:
- Apple Watch Series 12 – New health features and design updates
- Apple Watch Ultra 4 – An updated version of Apple’s rugged smartwatch
- AirPods 5 – New audio accessories
Why This Apple Event Is Different
This year’s event carries particular significance because it is the first major Apple keynote under new CEO John Ternus. Ternus reportedly took over from Tim Cook earlier this month, and this event marks the beginning of a new era for the company.
The event is also notable because Apple’s entry into the foldable market comes years after competitors including Samsung and Google introduced their own foldable smartphones. Apple’s first foldable device could be its most significant new product category since the Apple Watch.
What Is Confirmed vs. Rumored
| Topic | Status |
|---|---|
| September 9 event | Confirmed |
| 10:30 PM IST | Confirmed |
| “Surprise and Shine” name | Confirmed |
| Apple Park venue | Confirmed |
| New CEO John Ternus hosting | Confirmed |
| iPhone 18 Pro and Pro Max | Expected / Rumored |
| First foldable iPhone | Expected / Rumored |
| iPhone Ultra / Duo name | Unconfirmed |
| Apple Watch Series 12 | Expected / Rumored |
| AirPods 5 | Expected / Rumored |
| Standard iPhone 18 delay | Rumored |
Frequently Asked Questions
When is the Apple Event 2026?
Apple’s “Surprise and Shine” event is on Wednesday, September 9, 2026.
What time is the Apple Event 2026 in India?
The event starts at 10:30 PM IST on September 9.
Where can I watch the Apple Event 2026?
You can watch on Apple’s official website, the Apple TV app, or Apple’s official YouTube channel.
What is Apple’s September 2026 event called?
The event is officially named “Surprise and Shine.”
Will iPhone 18 launch at the Apple Event?
The iPhone 18 Pro and Pro Max are widely expected, but the standard iPhone 18 may be delayed to 2027.
Will Apple launch a foldable iPhone in 2026?
Yes, Apple is widely expected to unveil its first foldable iPhone at this event, reportedly called the iPhone Ultra or iPhone Duo.
What is the iPhone Ultra?
The iPhone Ultra is the rumored name for Apple’s first foldable iPhone, expected to feature a book-style folding design and premium pricing.
Will Apple launch a new Apple Watch?
Yes, the Apple Watch Series 12 and Apple Watch Ultra 4 are expected to be announced.
Will Apple launch new AirPods?
Apple is expected to unveil AirPods 5 during the event.
Who is hosting the Apple Event?
This will be the first major Apple keynote hosted by new CEO John Ternus.