Travis Kelce has officially introduced the world to his new dog. The Kansas City Chiefs tight end revealed his fluffy white Samoyed companion in a star-studded Tommy Hilfiger Fall 2026 campaign filmed at New York City’s Plaza Hotel.
The dog, whose name has been confirmed as Wendy by Forbes, made her public debut alongside Kelce in both photo and video content for the fashion brand. The campaign marks the first time the canine has appeared publicly with her famous owner.
The announcement comes just weeks after Kelce and Taylor Swift tied the knot in a star-studded ceremony at Madison Square Garden on July 3, 2026. The new addition brings the couple’s pet count to four, joining Swift’s three beloved cats: Meredith Grey, Olivia Benson, and Benjamin Button.
The three-time Super Bowl champion has been effusive about his new furry companion. During an interview with Vogue about the Hilfiger campaign, Kelce beamed when discussing the dog, saying she “lights up my day.”
When the Hilfiger creative team discussed including a canine in the campaign, Kelce reportedly suggested his own dog. “We figured, why not her?” Kelce told Vogue. “She crushed it, and actually really fit into that Tommy aesthetic, too. Those are some of my favorite shots.”
In a statement about the campaign, Kelce added, “Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that. There’s a magic to this city, and I love that you never know who or what’s around the corner.”
Wendy appears prominently in the Tommy Hilfiger Fall 2026 campaign, which features a star-studded cast including supermodel Gigi Hadid, BLACKPINK member JISOO, tennis star Frances Tiafoe, DJ Peggy Gou, and former NBA player Carmelo Anthony.
The campaign, titled “Only in New York,” was photographed by Lachlan Bailey at The Plaza Hotel. In the two-minute video, Kelce enters the hotel in a gray hoodie and khaki coat, meets several fashion friends, and eventually retires to his room where Wendy greets him and cuddles alongside him on the couch.
Kelce is also featured in a separate promotional video relaxing and cuddling with Wendy in one of the hotel’s suites, set to Ace Frehley’s 1978 cover of “New York Groove.”
This campaign is Kelce’s first major commercial since Tommy Hilfiger named him a global brand ambassador and creative collaborator in March 2026. His partnership with the brand will extend beyond this campaign, with plans for a limited Spring 2027 capsule collection.
The dog is a Samoyed, a fluffy white breed known for its friendly and social temperament. According to Forbes, her name is Wendy.
Eagle-eyed fans first spotted a white Samoyed matching Wendy’s description back in March 2026, when the dog was seen jumping out of one of Swift’s SUVs at Westchester County Airport. At the time, speculation about the couple’s new pet began circulating on social media.
Rumors intensified in the days after the couple’s July wedding when Kelce was photographed traveling with a dog that appeared to be the same pup. A portrait of the newlyweds holding the dog was also reportedly displayed at their wedding reception.
Kelce had previously hinted at a new addition to the family during a December 2025 episode of the New Heights podcast. When asked about the best gift he received, Kelce mentioned it was from Taylor but said he couldn’t reveal details because it “gives away things that we’re trying to keep in-house.”
Multiple sources confirm that Wendy is a shared pet between Kelce and Taylor Swift. Page Six reported that the couple obtained the white Samoyed “many months” ago and have had Wendy for “close to a year.”
The dog’s debut comes as Swift continues to be a devoted pet owner. The Grammy-winning artist has long been a “cat lady,” frequently sharing photos and stories about her three cats. The addition of Wendy marks her first known dog.
According to sources cited by Page Six, Swift and Kelce are “very happy” about their shared pet. A Daily Mail source suggested that “it seems that Travis made it happen” regarding the dog adoption.
The name “Wendy” may hold special significance for the couple. Swift has referenced the Peter Pan character Wendy in her songs “Cardigan” and “Peter,” leading some fans to speculate the name was carefully chosen.
The Tommy Hilfiger campaign represents a significant milestone in Kelce’s expanding fashion career. Since being named a global brand ambassador, the NFL star has become a prominent figure in the fashion world.
The Fall 2026 campaign highlights the brand’s “Prep Made Current” direction, which updates classic American preppy clothing through richer textures and seasonal materials. Key pieces include cable-knit sweaters, rugby shirts, varsity jackets, wool peacoats, and lightweight quilted layers.
For the campaign, Kelce wore a variety of looks, including a white cable-knit sweater with a navy peacoat, a rugby shirt, and a letter jacket. The shoot captured the spontaneous energy of New York City, with Kelce encountering various celebrities throughout The Plaza Hotel.
Tommy Hilfiger himself praised the athlete, calling him a “true American icon” who “has a natural instinct for style.” The 75-year-old designer noted that Kelce “loves color and is not afraid to wear it.”
Confirmation Status: The dog’s name, breed, and connection to both Kelce and Swift are confirmed by multiple reliable sources including Forbes and Tommy Hilfiger’s campaign materials. The quotes from Kelce are drawn from his interview with Vogue. The campaign details are verified through official release information.
Travis Kelce’s new dog is named Wendy, a detail confirmed by Forbes and other outlets. The name may reference the Peter Pan character Wendy, who Swift has referenced in her songs.
Kelce has a Samoyed, a fluffy white breed that is known for being social, intelligent, and affectionate. The breed was originally bred as sled dogs and requires regular grooming due to their thick double coats.
Yes. Wendy made her public debut in Tommy Hilfiger’s Fall 2026 campaign, appearing alongside Kelce in both photo and video content filmed at The Plaza Hotel in New York City.
Yes, multiple reports confirm that Wendy belongs to both Kelce and Taylor Swift. The couple reportedly adopted the dog “many months” before their wedding.
Kelce revealed Wendy in a Tommy Hilfiger fashion campaign filmed at The Plaza Hotel in New York City. The campaign was released in early September 2026. The dog had been previously spotted in March 2026 and at the couple’s July wedding.
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